The Max era is upon us as HBO and Discovery combine

Starting Tuesday, May 23, logging into your HBO Max app will be a little different. It’s the day HBO Max combines with Discovery under a new technology stack — which promises to be better than the last — and a new brand. And with any luck, it will be a smooth transition.

A reminder that HBO Max will become Max on May 23, 2023.

The bottom line is this: HBO Max is disappearing like wildfire. But the content — most of it, anyway — will live on with the HBO name. This applies to the best programs on HBO Max, e.g Succession. (Seriously, did anyone think it would be a good idea to do this conversion just days before the finale?) The same goes for the best movies on HBO Max. And it will live alongside a wealth of content from the Discovery family of networks, all under Max branding. And for what it’s worth, the Discovery+ app isn’t going anywhere.

It might be a little confusing, we know. But the short version is that the HBO Max app is going away, and will be replaced by Max.

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By the way, you shouldn’t need to do anything for this transition to happen, except maybe to update your HBO Max app if it didn’t already do it automatically. (If you’re on an Amazon device, Cox cable, Roku, Vizio, or Xfinity, your app should be good to go. Otherwise, you may need to update things yourself.) And you may need to sign in again. But theoretically that should be the worst.

Your HBO Max account will automatically be transferred to Max. It includes profiles and settings. However, you will need to re-download everything you got for offline viewing.

And it’s (probably) that simple. While it’s certainly possible that things could go off the rails, HBO Max has made this kind of transition before, when it switched from HBO Go/HBO Now to HBO Max in May 2020.

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