netflix on tuesday saying you would be emailing US subscribers who share passwords with people outside of their households. The notice will come with a warning: “Your Netflix account is for you and the people you live with.”
Netflix had previously said that aIt would be arriving at the end of June.
“Everyone living in that household can use Netflix wherever they are: at home, on the go, on vacation,” the streaming service said.
Users who want to share Netflix with someone who lives outside their home can “buy an additional member” for an additional price of $7.99 per month, or they can transfer existing profiles to new memberships.
Hein January that Netflix did not disturbed his fan base. The strategy revealed a 180-degree turnaround for the streaming company, which once encouraged password sharing as a way to attract more viewers.
“To love is to share a password”, the company tweeted six years ago.
Now, as it faces competition for streaming viewers from Disney+, Hulu, Peacock and Paramount+, Netflix is looking to make more money from its existing subscriber base.
Netflix is likely to use a person’s geographic location, determined by the IP address of any Internet-connected device, to determine which people count as “household” members living together, reports Sarah Saril, a reporter for Insider.at the beginning of this year.
“If you’re watching on a TV, it will tell you exactly where you are,” Saril said. “They just want people in their home, in their direction, watching.”
Netflix says on its website that the company uses “IP addresses, device IDs, and account activity of devices registered to the Netflix account” to determine which devices are in the same household.
— Irina Ivanova contributed to this report.
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