What better way to mark the arrival of your sold-out brand in the UK than with one of Britain’s favorite hairstyles?
It’s all part of a day’s work for Hailey Bieber, who landed in London ahead of the launch of her skincare brand Rhode while sporting an enviable chin-length bob. Shorter than her past bob cuts, she has proven she can work the on-trend style at any length.
Although popular in the UK, Bieber’s chic new hair aesthetic is really borrowed from the French. Blunt and effortless, her hairstyle has all the hallmarks of a French bob. But while the French might know a thing or two about cool, artfully undone hair, Bieber added his signature American polish to the look.
Bieber paired her chic outfit with an equally sophisticated corseted little black Mugler dress. The perfect partner for Hailey’s flawless skin (a combination of youth and Rhode’s Peptide Glaze Liquid), this style is ideal for the summer months, when washed hair comes into its own. Pair it with a cleavage-revealing neckline and you’re onto a winner. Welcome to London, Hailey Bieber.
This post was originally posted in British Vogue.