The Biden campaign and the Democratic National Committee were launched on Tuesday digital advertisements and billboards in Washington and battleground states that portray the president as an effective negotiator who struck a bipartisan debt limit agreement and strengthens the economy.
The six-figure campaign will run for a week and focus on the budget deal President Biden brokered with House Speaker Kevin McCarthy to avoid a national debt default. Ads will highlight additional legislative victories, low unemployment and the 13 million jobs created during his tenure.
“The American people elected President Biden and Vice President [Kamala] Harris to provide strong and stable leadership from the White House, and this bipartisan budget deal is the latest example of how they are cutting divisions in Washington and bringing people together to get results,” the Biden campaign manager said. , Julie Chávez Rodríguez.
The campaign reiterates that Mr. Biden will have to defend and promote his record as a growing number of Republican candidates battle it out in Iowa, New Hampshire and other key primary states.
Numerous polls show Mr. Biden tied, narrowly winning or marginally losing in hypothetical 2024 matchups against former President Donald Trump or Florida Governor Ron DeSantis.
Mr. Biden’s approval rating in a closely watched Gallup tracker fell below 50% in mid-2021 and stayed there. It was 39% in May.
The recent bipartisan deal to rein in rampant spending and stave off a default has been a tortured process for the White House and its House GOP rivals, though the Biden campaign is weaving a positive narrative. The new ads point to Mr. Biden as someone who could offer a bipartisan spending deal without sacrificing popular programs.
“When MAGA Republicans threatened to destroy the economy, President Biden took matters into his own hands, secured a bipartisan deal, and protected his historic achievements, Medicaid, Social Security, and other programs,” the statement said. advertisement.